What is Clarity Realty's commission structure?

What do other realtors charge?

What services do you provide at the 1% commission rates?

How can you charge only 1%?

Isn't it true that you get what you pay for?

Besides commission, what other expenses should I expect to pay when I sell my home?

Q: What is Clarity Realty's commission structure?

A: We charge 1% Listing Commission to sell your home. We also offer flat-fee services.

Q: What do other realtors charge?

A: There are no set commission structures in the real estate industry. Each broker prices their services independently. In the Charlotte metro area, the typical real estate commission is 6% split between the Listing Agent and the Buyers Agent (each agent receives 3% when the home sells). When you sell your home, you hire your Listing Agent for a gross commission and grant them permission to offer part of that to cooperating Buyers Agents. When you hire Clarity Realty to list and sell your home, the gross commission rate is typically 4% (1% to Clarity Realty and 3% to the Buyers Agent).

Q: What services do you provide at the 1% commission rates?

A: Our Listing Partner Program includes all the services you will receive from full-commission brokers such as: properly pricing your home, listing your home in MLS, yard sign, brochures, lockbox, preparing your home for sale, effectively marketing your home, customized web page for your home, negotiating the sales contract and handling post-contract / pre-closing activities. The only two notable exceptions are open houses and additional print advertising; neither of which Clarity Realty offers.

Our Buyers' Partner Program includes advising and navigating our clients through the purchase process, identifying properties that meet your needs, scheduling appointments, negotiating the sales contract and managing the required post-contract activities such as inspections, repairs and dealing with the closing attorney.

Q: How can you charge only 1%?

A: The average Listing Agent only earns half of the commission earned. Their broker usually takes the other half. Unfortunately, they typically spend part of their commission on ineffective marketing techniques such as newspaper advertisements and open houses. By the time they subtract their expenses, they net 1% commission.

The bottom line is listing your home with a realtor is like going fishing. We all fish in the same pond - the Multiple Listing Services. Regardless of the commission rate being charged, your Listing Agent's primary responsibility is to exposure your home to the market of potential buyers and buyers' agents. The only question you need to answer is how much do you want to pay for that exposure - 1% or 3%?

Q: Isn't it true that you get what you pay for?

A: Many of our competitors choose to compete with us by telling potential customers that "you get what you pay for". The insinuation is that by listing with Clarity Realty and only paying 1% commission (as opposed to 3%), you will be sacrificing some services. As noted above, with the exception of open houses and print advertising (newspapers, HomeFinder magazine, etc), we provide full-service. At Clarity Realty, we prefer that you pose the following question to them: "What do I get for the additional 2%?" It's your choice how much you want to pay.

Q: Besides commission, what other expenses should I expect to pay when I sell my home?

A: Typically your expenses include the following: mortgage payoff, attorneys fees, property taxes, revenue or tax stamps and any agreed upon seller-paid concessions such as closing costs or a home warranty.

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